Beautified’s Mission

To be the trusted and affordable beauty destination online that delivers a vast selection, extraordinary experience and excellent service.

Our Company

At Beautified we are obsessed about beauty. We have a large selection of authentic beauty essentials from the UK at affordable prices. Think of us as the beauty counter with more than exciting make up and hair care products available at your fingertips. We carry the big UK name brands that you love and specialize in hard-to-find and niche brands. With a vast assortment of brands to shop from, we make beauty, simplified.

Feeding your beauty obsession can be expensive, but here at beautified. In addition to our vast selection of affordable beauty products, there are so many more ways to save. Explore our Daily Deals and Special Offer collection and find big savings on top popular beauty products. Don’t miss out on joining our Beautified Rewards Club, where you can get instant savings on qualified purchases, plus have access to private sales and deals. You also can earn points to redeem toward your purchases just by shopping at Beautified with our BEAUTY Perks program. It's a free way to earn rewards points for every rupee that you spend. Stay up-to-date on the latest beauty trends, get helpful tips and receive special deals by joining our beauty community.

We offer a secure online shopping experience and dedicated customer care team to answer any of your questions. We guarantee 100% satisfaction and strive to be the best at what we do. Beautified is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection.

Our 100% Authentic Product Guarantee

Beautified sells only genuine and authentic products, it’s our promise to you. We only work with trusted vendors and suppliers who purchase from the direct manufacturer or distributor. We inspect every product for quality and have a strict policy against counterfeit goods and stand 100% behind the products that we sell.

Our Commitment

Your complete satisfaction is our goal here at Beautified. We are committed to offering high quality products at competitive prices. Whether you are looking for a newly released beauty product, or searching for your favourite eye shadow, we aim to be your trusted source for all things in beauty. Returns are made easy. Our Customer Care team is available to help answer any of your questions at 020-8460-6226 or by email